<div dir="ltr"><div><span id="gmail-docs-internal-guid-d91f0b24-7fff-a680-9ced-00b161e5eeaf"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:13pt;color:rgb(31,31,31);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Data Matters: Monthly Updates from the Office of Institutional Effectiveness</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Welcome to this month’s edition of Data Matters! We’re excited to share information about upcoming events and new opportunities to engage with data on campus.</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Upcoming Got Data? Presentation - TODAY Mar. 24!</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Our next Got Data? presentation features Todd Moravec from Student Financial Services on Monday, Mar. 24 at 1 p.m. in the Alumni Conference Room. Todd will share information about the Cardinal Grants initiative and its outcomes. Light refreshments will be served. If you are interested in presenting at a future Got Data? event, contact us at <a href="mailto:OIE@plattsburgh.edu">OIE@plattsburgh.edu</a>.</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(31,31,31);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Spring 2025 Census Update</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Our preliminary enrollment and retention figures based on our Spring 2025 census are promising. Considering enrollment, we are noticing a 2.8% year-over-year total enrollment increase from Spring 2024 and a strong, 20%, increase in graduate enrollment. Fall-to-Spring retention is at a five year high with overall undergraduate matriculated student retention at 93.3%, first-time, first-year student retention at 90.6%, and transfer student retention at 91.6%. We are hopeful that these positive trends will continue into the next academic year, as we continue to work hard to support our students.</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(31,31,31);background-color:transparent;font-weight:700;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Data Challenge</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:11pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">New this month, OIE is introducing a data challenge of the month. You will be presented with a scenario and access to related data, and you will have the freedom to use whichever tool or platform you are comfortable with to generate an insight or tell a story. We would love to hear from you - your work may help inform future organizational analysis! Your visualization, KPI, or story might even be featured in the following month’s newsletter.</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><font face="times new roman, serif"><span style="font-size:11pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><b><i>March 2025 Scenario:</i></b> Consider </span><a href="https://drive.google.com/file/d/1RPg03na3e6rE3goHXdADupo5WgqhwP9v/view?usp=drive_link" style="text-decoration-line:none"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">this infographic</span></a><span style="font-size:11pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> by the organization Statista. It depicts job market data in the travel & tourism industry from 2019-2024, and forecasts an increase by 2034. Now consider </span><a href="https://docs.google.com/spreadsheets/d/1PDR-be6w6xjsgllhByMHb93WXagtTIw0/edit?usp=drive_link&ouid=102440456875934130971&rtpof=true&sd=true" style="text-decoration-line:none"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">this data</span></a><span style="font-size:11pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"> from SUNY Plattsburgh. It contains the number of students applying to, enrolling at, and earning degrees according to each division and academic department for the same time period as the infographic. Your task is to seek out trends that could inform planning at SUNY Plattsburgh. One question, for example, might be whether student application or enrollment in majors related to travel and tourism follow the trends of the industry? There are many angles to analyze, choose what resonates with you. If you’re interested in participating but aren’t sure where to start, please contact Levi Martinez (</span><a href="mailto:Lmart008@plattsburgh.edu" style="text-decoration-line:none"><span style="font-size:11pt;background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;text-decoration-line:underline;vertical-align:baseline">Lmart008@plattsburgh.edu</span></a><span style="font-size:11pt;color:rgb(31,31,31);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline">).</span></font></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">We look forward to seeing you at our upcoming events and hearing your perspectives in our new Data Challenge. </font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Best regards,</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">The Office of Institutional Effectiveness</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Erin Campbell | Associate Director, Coordinator for Institutional Research</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Kylie King | Director</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Levi Martinez | Data Analyst</font></span></p><font face="times new roman, serif"><br></font><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Bidushi Bhowmik | Graduate Fellow and Qualitative Data Specialist</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Brandon Craft | Intern and Visualization Specialist</font></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-variant-numeric:normal;font-variant-east-asian:normal;font-variant-alternates:normal;vertical-align:baseline"><font face="times new roman, serif">Maggie Goff | Intern and PR Specialist</font></span></p></span><br class="gmail-Apple-interchange-newline"></div><div><br></div><span class="gmail_signature_prefix">-- </span><br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div style="color:rgb(0,0,0);font-family:Helvetica,Arial,sans-serif;font-size:12px;line-height:18px;margin:0px"><div style="font-size:small;line-height:18px;margin:0px"><span style="font-size:14px;text-transform:uppercase"><b>OFFICE OF INSTITUTIONAL EFFECTIVENESS</b></span><br><div style="font-size:12px;line-height:18px;margin:0px">3rd Floor Kehoe</div><span style="font-size:12px"><div style="line-height:18px;margin:0px">101 Broad Street<br>Plattsburgh, NY 12901</div></span><div style="font-size:12px;line-height:18px;margin:0px">(o) <a href="tel:+1-518-564-4107" title="Office Phone Number" target="_blank" style="color:rgb(200,16,46);background-color:transparent;line-height:18px;display:inline;margin:0px">518-564-4107</a></div><a title="SUNY Plattsburgh Link" rel="noopener" style="color:rgb(200,16,46);font-size:12px;background-color:transparent;line-height:18px;display:block;margin:0px;font-weight:bold">plattsburgh.edu</a></div><img src="https://www.plattsburgh.edu/_images/about/suny-plattsburgh-email-logo.png" alt="SUNY Plattsburgh Logo" width="200" height="40" class="gmail-CToWUd" style="vertical-align: middle; border-style: none; margin: 10px 0px 0px; padding: 0px; color: rgb(33, 37, 41); font-family: lato, "helvetica neue", Helvetica, Arial, sans-serif; font-size: 16px; display: block;"></div><div style="font-family:Helvetica,Arial,sans-serif;font-size:12px;color:rgb(0,0,0);line-height:18px;margin:0px"><div style="font-size:14px;line-height:18px;margin:0px;font-weight:bold;text-transform:uppercase"></div></div></div></div></div>